Hagelin’s market research offers your brand delicious opportunity. We analyze global consumer trends in food and beverage markets to keep you informed of where palates will wonder next.
Global Marketing Intelligence. Hagelin uses Mintel Group Ltd. and Business Insights Ltd. for food and beverage data, trends, insight, and analysis. We also use our subscriptions to explore and monitor trends in other industries for inspiration. Supporting trend data behind our flavor development can keep you one step ahead.
Social Media. A portion of our proactive development relies on the consumer voice through blogs, feeds, and social media platforms including Twitter, Facebook, Pinterest, and FoodSpotting. We enjoy diving into the lives of food-lovers and flavor-fanatics to hear what they have to say. We enjoy telling a story, but we really enjoy listening to the stories others have to tell.
Field Research. What better way to unearth trends than by observing them on the playing field. Hagelin’s global team keeps all senses tuned in real-time to food and beverage happenings—from trend-treks to restaurant visits, our mouths are all over it.