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Opportunity
Hagelin’s market research offers your brand delicious opportunity. We analyze global consumer trends in food and beverage markets to keep you informed of where palates will wonder next.
Our Research
Mintel Group Ltd.
Mintel is a leader and provider of global-market intelligence. Hagelin uses Mintel for food and beverage data, trends, insight, and analysis. We also use our subscription to explore and monitor trends in other industries for inspiration. Supporting trend data behind our flavor development can keep you one step ahead.
Blogs & Feeds
Following consumer blogs is one of our favorite methods of marketing research. Hagelin enjoys diving into the lives of food-lovers and flavor-fanatics to hear what they have to say. A significant portion of our proactive concept development relies on listening to the consumer’s voice. We enjoy telling a story, but we really enjoy listening to the stories others have to tell.
Field Research
What better way to unearth trends than by observing them on the playing field. Not exclusive to our marketing team and not just constrained by business hours, Hagelin’s global team keeps all senses tuned in real-time to food and beverage happenings. From trend-treks to restaurant visits, our mouths are all over it.
Your Opportunity
Making Sense of the Research
Subsequent to data collection, Hagelin’s marketing and sales teams collaborate to organize the information and pinpoint tasty opportunities for our customers. The information is compiled into category-specific trend reports and distributed to all departments.
We investigate short and long-term trends that can provide added value for your customers. To us, added value is indulging current niches, fostering new ones, product acceptance, and ensuring your brand’s growth. Our research, your opportunity. |
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